February, 18 2025 ( Updated February, 19 2025)
Get ready to immerse yourself in a sea of vibrant colours as Sanremo gears up for its annual Sanremo in Fiore festival. Also known as Corso Fiorito, this event will take place on March 16, 2025, transforming the city into a floral wonderland.
The tradition of Sanremo’s flower parade dates back to 1903 when the Festa della Dea Flora first showcased the city’s blossoming floriculture during the Belle Époque era. After a hiatus from 1966 to 1979, the event was revived in 1980 as Sanremo in Fiore, quickly becoming a signature event in the region. Today, it attracts thousands of visitors to witness the spectacular floral artistry and lively festivities.
The heart of the festival lies in its spectacular flower-adorned floats, each meticulously designed to represent a unique theme inspired by culture, history, or local traditions. These stunning creations are assembled with precision, requiring thousands of fresh flowers and hours of dedication.
The parade is a grand procession, winding through the streets of Sanremo and mesmerizing spectators with its floral artistry.
Often referred to as the Carnival of Sanremo, the event features elements reminiscent of traditional carnivals, including allegorical floats and live performances. Marching bands and folk groups add to the festive energy, making it an immersive cultural experience for visitors.
More than just a visual spectacle, Sanremo in Fiore represents the city's passion for flowers, uniting locals and visitors in a shared appreciation for art, nature, and tradition.
Stunning floral floats representing unique themes inspired by culture, history, or local traditions.
Access to the
parade is free. For those looking for a premium viewing experience paid
seating is available. Tickets can be purchased onsite. For availability and
pricing, check the official
event website.
Sanremo, nestled along the stunning Ligurian coastline, is a charming city where Mediterranean beauty meets cultural richness. La Pigna, the historic old town, invites visitors to explore its winding alleys and ancient architecture. The city is also home to one of Europe’s oldest casinos, adding a touch of glamour. Pristine beaches offer opportunities for relaxation and water sports, while Villa Ormond’s botanical gardens provide a lush retreat with a diverse range of plant species.
Name of the
event: Sanremo in Fiore
2025
Location: Sanremo, Italy
Date: March 16, 2025
Official Event Website:Sanremo in Fiore
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